Element Nutritional Sciences Announces PROMINO Ready to Launch in to US Health Food Market: GNC, Vitamin Shoppe, and Bodybuilding.com
BURLINGTON, ON, July 24, 2023 /CNW/ – Element Nutritional Sciences Inc. (CSE: ELMT) (OTC: ELNSF) (FRANKFURT: 93X) (the “Company” or “Element”), today announced that PROMINO will be available on bodybuilding.com in August 2023 through Tradefull, the Company’s U.S. e-commerce and logistics partner, Furthermore, the Company expects for PROMINO to be carried on shelves at select GNC and Vitamin Shoppe locations across the United States through this partnership. At this time, the Company expects to launch new PROMINO flavours, developed in partnership with Flavour Insights the founder of Muscle Milk, and refreshed PROMINO branding.
PROMINO is Element’s clinically-proven and plant-based muscle-enhancing formula, which provides fast-absorbing nutrients that are proven to optimize muscle recovery as compared to whey protein. PROMINO uses a patented amino acid formulation which is proven to increase muscle protein synthesis to 76%1, more than double the protein synthesis of an average whey-based protein powder2.
Element announced its partnership with Tradefull on July 17, 2023. Tradefull is managing direct-to-consumer operations on Shopify and Element’s marketplace activity on leading e-commerce platforms.
“The global whey protein market was approximately US$5 billion in 2021 and is expected to reach over US$11 billion by 20303. PROMINO is based on an innovative and clinically-proven formula that we believe can disrupt the traditional whey protein market. PROMINO is twice as effective as whey protein for muscle development and recovery, and provides many other functional benefits consumers are seeking such as fat free, sugar free, gluten and allergen free,” said Stuart Lowther, Chief Executive Officer.