The word ‘webinar’ is inspired by ‘web’ and ‘seminar’. It is basically a seminar that is hosted online and can only be attended by an online audience. Web conferencing was a relatively old invention, created back in the 90s. It didn’t take long for it to evolve into a tool that is integral for many industries and corporate procedures. Interacting in real-time with international clients from all around the world made a lot of businesses interested in integrating web conferencing into their repertoire.
Webinars can be used in a myriad of objectives, from training employees to attending meetings from a remote location. Some businesses that operate without an office rely on it entirely to communicate with both employees and clients. We’ve gathered a few simple tips that can help you set your own webinar smoothly, whether it’s for business or personal matters.
Know your Audience
Naturally, to be able to properly prepare a presentation or a meeting, you need to acknowledge the attendees and know exactly who will be there. Try to familiarize yourself with their problems and the goals they are looking to get closer to through this webinar. The more you know about your audience, the more you can create an approachable idea that causes them to positively engage with you.
Settling on a Webinar Software Web hosting software is often used to facilitate the presentation of a webinar. This kind of software should make it easy to record, share, and communicate with your prospects in a quick
and straightforward manner. As mentioned by the expert presenter of the Economic Secretariat, choosing the right software is essential if you want your audience to enjoy the webinar without any technical difficulties. The quality of your webinar is as strong as its weakest link, so making sure there are no technical issues will help you focus on delivering impeccable content.
Settling on a Format
Every webinar has a format, and the best format is dependent on the type of content and the message that you’re trying to get across the platform.
- One Speaker
This is a very common format that involves a solo speaker that handles all communications with the audience. They will be responsible for presenting the webinar and answering questions raised by the audience. One-speaker format is recommended for webinars with small audiences.
This type of webinar is hosted as an interview where an interviewer guides the session to ask a set of planned questions to experts. As the attendees watch experts answering the interviewer’s questions, they are encouraged to ask their own questions as well.
Similar to a panel discussion, a moderated discussion involves more than one speaker who is discussing a specific topic. The moderator of the webinar should guide the conversation to maximize the amount of information that the audience gets out of it.
Creating a Team
When you’re organizing a webinar, you should always prioritize creating a team because the success of a webinar is highly dependent on the elements that facilitate it.
- The Facilitator
Also known as the organizer, the facilitator is the person who is responsible for setting up the webinar. Since it’s originally their idea, they are in charge of creating the content and finding the right speakers and promoters for the session. They’ll be welcoming the participants at the beginning of the webinar and they will also see them off at the end.
- The Presenter
Presenters take care of the backend of the webinar in terms of content. They are going to be your experts on specific subjects. The technical aspects like troubleshooting and programming should be within their areas of expertise.
Assistants try to reduce the load on both presenters and organizers by handling the flux of simple issues that they don’t have time for. You don’t need assistants if the webinar you’re hosting doesn’t have a large audience.
Preparing Equipment and Space
The last thing you want is to rush to decide on the location or the equipment you’ll need to conduct the webinar. You should have your eyes set on a quiet place that is free from distractions and noise. If you’re afraid of being cut off during the webinar due to technical issues, you can use landlines and headsets because they are reliable equipment. The better the quality of your webinar, the more useful it will be to your audience.
Hosting your very first webinar can seem like a difficult and overwhelming process, but once you get everything in order, it’s actually pretty easy. You may take some time to nail the essentials and technical matters, but the process of creating content will be all you need to focus on afterward. Always go for software and formats that can make the session straightforward as possible.